No… Email Marketing is NOT Dead!
Video, pay-per-click advertising, and social media outreach gather most of the headlines regarding online advertising these days. However, some of the most effective techniques rely on a classic online marketing venue: Email. Here are a few reasons why email marketing is as alive and as effective as ever and why it should be part of your online outreach efforts.
An Interested Audience
Too often, advertising is viewed as an antagonistic act. In reality, people often enjoy reading through advertisements when they’re interested in the products and services you offer. Email marketing gives you a direct line to people who might be looking for what you have to offer, letting you build a solid foundation for launching new products, services, and sales.
Determining the right tempo is critical for ongoing success; sending a weekly email, for example, helps ensure your current and prospective clients keep your business in mind. Although sending too many emails can be counterproductive, note that those on your list signed up to hear from you, and they want to know what you’re offering.
Streamlined Offerings Work Best
Your business likely offers a wide range of products and services, and tiered offerings are common as well. When using email marketing, however, it’s best to focus on a discrete product or service. Simplicity is key for successful email marketing, and you’ll want to develop a landing page for each specific offer instead of just sending them back to your main website. Keep each email focused on one offer instead of distracting your readers with too many choices.
Setting the Right Tone and Tempo
Your email should be professional, so brush up on your grammar or bring aboard a writing expert to present a professional image. However, a bit of personality is important as well, so feel free to keep a light and upbeat tone.
In general, shorter emails tend to be best, although you’ll occasionally want to share extra information if you’re offering a new product or are offering a sale. Avoid writing a wall of text, and focus on fairly short paragraphs. A bullet list can be a great way to keep readers engaged.
Your call-to-action is important as readers often need guidance about what to do next, but avoid using more than one, and consider placing it in the middle of your email to give readers an easy and visible place to click. Note that whitespace is a great way to improve the aesthetics and readability of your email. When in doubt, break up a paragraph or include a list.
Focus on the Subject Line
The subject line of your email plays a significant role in whether or not readers will open your email, and it requires extra care. Short subject lines tend to work better, as email clients often have limited space. Feel free to show a bit of personality by making your subject line look as if it’s written by a human, not an automated program. Intriguing subject lines are effective, but it’s important to avoid lines that look like “click-bait.” Don’t deceive your readers, but asking an intriguing question can go a long way toward converting recipients into readers and sales.
Guide Your Readers through a Sales Funnel
Email is the ideal tool for bringing your readers through your sales funnel and showing them exactly what you have to offer. But showing all these options too quickly will overwhelm your readers. In my newest course, “Simplify Your Sales! The Ultimate 4 Step Sales Process for a 6-Figure Business” you’ll learn how to set up a funnel filled with products your ideal audience actually wants to purchase. You’ll receive four lessons walking you through the steps of planning your product straight through to emailing your readers through a funnel. If you’re aiming to earn six figures with your business, get started with this course! Join my FREE Facebook community to be the first to know when the course goes live!